This collection features brilliant minds like Kat Cole, a business leader known for her rise through Focus Brands, and Noreena Hertz, a loneliness expert whose work critiques societal norms. Adam Grant reveals the importance of intellectual humility, while NASA's Thomas Zurbuchen discusses complex decision-making in space missions. Jane McGonigal showcases the benefits of gaming on skills, and Nir Eyal offers strategies to combat distraction. Seth Godin, Angela Duckworth, and Jim Collins further explore creativity, mindset, and trust in relationships, providing invaluable insights from diverse fields.
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First Bet, First Lesson
Kat Cole's first boss at Hooters taught her a valuable lesson about responsibility.
By calling her out for being late, Bonnie helped Kat realize the impact of her actions on others.
insights INSIGHT
The Power of Belief
Kat Cole believes in people's potential, viewing them as "unfinished magic".
She sees believing in others as a small price to pay for the potential upside it unlocks.
question_answer ANECDOTE
Chicken Wing Judo
A customer at Hooters repeatedly claimed he received fewer chicken wings than he ordered to get a discount.
Kat Cole used customer service "judo" to address the situation by giving him extra wings without confrontation.
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In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.
Think Again
Adam Grant
In 'Think Again', Adam Grant argues that the ability to rethink at personal, interpersonal, and collective levels is crucial in today's polarized world. He uses scientific research, personal anecdotes, and engaging stories to illustrate how people can find joy in being wrong, leverage the benefits of impostor syndrome, and cultivate environments of lifelong learning. Grant emphasizes the need to challenge our convictions, adopt a scientific mindset, and foster curiosity and humility. He provides examples of individuals who have successfully rethought their approaches, from firefighters to business leaders, and offers practical exercises for improving rethinking skills[2][4][5].
The Lonely Century
Noreena Hertz
The Knowledge Project closes 2021 with a look back at some of the best conversations of the year. Featuring interviews from 10 of the most downloaded and acclaimed episodes of 2021, this collection of conversations offers a variety of insights into how to make crucial decisions, how to spark creativity, the best ways to avoid distraction, how to deal with loneliness, what traits to look for in a leader, the value of re-thinking your position, the importance of personal relationships, and much more. Guests on this episode include: business leader Kat Cole, NBA basketball player Chris Bosh, loneliness expert Noreena Hertz, organizational psychologist Adam Grant, NASA astrophysicist Thomas Zurbuchen, video game expert Jane McGonigal, author Nir Eyal, author and entrepreneur Seth Godin, psychologist Angela Duckworth, and business expert Jim Collins. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/ Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish
The Knowledge Project with Shane Parrish 
