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Trailblazers with Walter Isaacson chevron_right

Advertising: Disrupting Interruption

Jun 21, 2017
32:18
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1
Introduction
00:00 • 2min
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2
The Old Spice Way
02:21 • 2min
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3
Old Spice - A New Way to Make Money in Advertising
04:38 • 3min
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4
Radio and the Modern Advertising Agency
07:50 • 2min
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5
Advertising and the Golden Age of Radio
09:29 • 2min
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6
Television - The New Medium
11:20 • 2min
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7
Advertising on the Internet
13:27 • 3min
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8
The Rise of the Online Community
16:14 • 5min
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9
Selling Versus Branding
21:29 • 3min
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10
Branding Is an Event, Not an Event
24:24 • 3min
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11
Brandtek - The Power of Technology With Branding Experts
27:05 • 2min
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12
What's Next for Digital Marketing and Advertising?
29:14 • 3min
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The story of advertising starts, ends and endures with disruption at its core. Join Walter Isaacson as he discusses digital marketing's past, present and exciting future with industry visionaries Seth Godin and Dave Droga.

For more on these stories go to delltechnologies.com/trailblazers. Please let us know what you think of the show by leaving us a rating or review in iTunes.

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