Old Spice - A New Way to Make Money in Advertising

Whiten and kennedy launched its old spice responseve campaign. Over two days, a team created a hundred and 86 video responses to questions posed by fans on social media including twitter, read it, facebook and the brand's own web site. The man, your man could smell like ad launched on television, then went viral on uto, where its viewer count would top 54 million. Success stories like this haven't come easily though. Advertising, in some shape or form, goes back thousands of years.