Radio and the Modern Advertising Agency

The modern advertising agency was born under commission base model ad agencies flourished until radio. Hundreds of amateur hobbyists rushed home from their day jobs to create one or two hour broad as for neighbors with radio sets. Churches broadcasts sermons, hymns and bible readings. Educators plotted ways to use radio to spread learning to american households. But what they all lacked was a sustainable economic model. It took an opportunity minded and executive to hear the future and embrace this disruptive new mediomalbert lasker of the chicago agency lord and thomas, was america's first advertising giant.