

4. (Ch 2.1) Microsoft At The Dawn Of The Internet Era
42 snips Feb 26, 2014
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Microsoft's DOS Acquisition
- Microsoft bought the operating system 86-DOS for $50,000 and renamed it PC-DOS.
- IBM’s open architecture allowed other manufacturers to clone the IBM PC and use MS-DOS.
Microsoft's PC Dominance
- The PC market became a commodity, with IBM and clone manufacturers competing on price and specs.
- Microsoft profited by licensing DOS to everyone.
Microsoft's Software Strategy
- Microsoft entered existing software markets with "good enough" products.
- They leveraged their OS dominance to overtake competitors like WordPerfect and Lotus 123.