The $100 MBA Show

MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling

Mar 9, 2020

Graham Brown, a special guest teacher, delves into the art of storytelling in business. He argues that the best product doesn't always win—it's the story behind it that captivates. Through engaging historical examples and relatable narratives, Graham illustrates how stories can resonate emotionally and drive decision-making. He emphasizes how strategic storytelling can enhance customer engagement, reshape perceptions, and foster trust. Tune in to discover how to harness this powerful tool for your business success!

21:20

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Episode guests

Graham Brown

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Episode notes

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Quick takeaways

Storytelling is essential for businesses as it creates emotional connections that make products relatable and memorable to customers.

Using familiar plots in narratives enhances understanding and engagement, allowing businesses to connect with audiences on a deeper level.

Deep dives

The Power of Storytelling in Business

Storytelling is crucial for business owners because it helps to engage and influence potential customers. Unlike mere facts and figures, stories create emotional connections that make information more relatable and memorable. This technique aids in contextualizing products and services, allowing customers to see how they fit into their lives. Businesses that utilize storytelling effectively can significantly enhance their marketing strategies and overall brand presence.

Intro

3min

The Power of Storytelling in Business

4min

The Power of Familiar Stories in Business Influence

4min

The Power of Storytelling in Business Strategy

4min

The Power of Storytelling in Customer Engagement

3min

The best product doesn’t win. The product with the best story wins.

Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds.

Ask any great teacher which lessons work best: the ones with facts and stats, or the ones with stories.

Today, special guest teacher Graham Brown is here to explain how to find and use your business’s story. With examples from history and business, Graham proves how stories create the context for understanding that truly drives decisions on an emotional level.

A business without a story is powerless. Tune in, learn how to harness the power of storytelling, and get access to a great free resource. Click play at the top of the page!