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The $100 MBA Show
MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling
Mar 9, 2020
Graham Brown, a special guest teacher, delves into the art of storytelling in business. He argues that the best product doesn't always win—it's the story behind it that captivates. Through engaging historical examples and relatable narratives, Graham illustrates how stories can resonate emotionally and drive decision-making. He emphasizes how strategic storytelling can enhance customer engagement, reshape perceptions, and foster trust. Tune in to discover how to harness this powerful tool for your business success!
21:20
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Quick takeaways
- Storytelling is essential for businesses as it creates emotional connections that make products relatable and memorable to customers.
- Using familiar plots in narratives enhances understanding and engagement, allowing businesses to connect with audiences on a deeper level.
Deep dives
The Power of Storytelling in Business
Storytelling is crucial for business owners because it helps to engage and influence potential customers. Unlike mere facts and figures, stories create emotional connections that make information more relatable and memorable. This technique aids in contextualizing products and services, allowing customers to see how they fit into their lives. Businesses that utilize storytelling effectively can significantly enhance their marketing strategies and overall brand presence.
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