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4min chapter
MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling
The $100 MBA Show
The Power of Familiar Stories in Business Influence
This chapter explores how storytelling can effectively engage audiences and influence business outcomes. The speaker highlights the significance of relatable narratives, using examples like 'Avengers Endgame' and personal anecdotes to demonstrate their impact.
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