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MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling

The $100 MBA Show

CHAPTER

The Power of Familiar Stories in Business Influence

This chapter explores how storytelling can effectively engage audiences and influence business outcomes. The speaker highlights the significance of relatable narratives, using examples like 'Avengers Endgame' and personal anecdotes to demonstrate their impact.

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