How I Built This with Guy Raz Advice Line with Andrew Abraham of Orgain
22 snips
May 16, 2024 
Andrew Abraham, the founder and CEO of Orgain, shares his journey of transforming personal health challenges into a successful brand. Brynn Snyder discusses innovative marketing strategies for her electric flosser that tackles dental anxiety, while Turner Lewis reveals the challenges of launching a golf-inspired cocktail brand while working as a radiologist. They also explore the importance of storytelling and pricing tactics in engaging customers, alongside practical sales strategies for early-stage entrepreneurs.
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Simplify Messaging
- Simplify your health and wellness product's message for better credibility.
- Focus on clear benefits and easy incorporation into daily routines.
Referral Programs
- Implement referral programs to incentivize customer acquisition.
- Offer discounts or free refills for referrals to enhance customer lifetime value.
Transfusion Inspiration
- Turner Lewis, a radiologist, started Four Craft Cocktails after a golf trip.
- Inspired by a golf drink called a Transfusion, he saw an opportunity for canned cocktails.