How I Built This with Guy Raz cover image

Advice Line with Andrew Abraham of Orgain

How I Built This with Guy Raz

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Dental Innovation and Marketing Strategies

This chapter explores the intricacies of effectively communicating the benefits of an innovative dental product that combines flossing with a mini electric toothbrush. Through a discussion with co-founder Bryn, key marketing strategies, storytelling, and pricing tactics are examined to engage consumers and enhance oral health awareness. The speakers emphasize the significance of simplifying product messaging and leveraging creative advertising to differentiate in a competitive market.

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