Measure Me This

Mike Fisher from GroupM US discusses challenges in measuring shoppable TV ads and the need for testing new ad units with upfront budgets. The podcast covers evolving ad formats like binge ads, pause ads, and choose your own ads, along with affiliate marketing's impact on the consumer journey. GroupM's Add Innovation Accelerator reimagines living room ad formats, balancing standardization and customization while exploring challenges in ad measurement and the rise of pause ads and interactive units.