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7min chapter
Measure Me This
AdExchanger
Balancing Standardization and Customization in Ad Formats
The chapter explores the importance of maintaining consistent basic functionalities in ad formats across different platforms while allowing for unique elements, using examples from Hulu, Disney +, and Peacock. It also delves into the evolution of measurement and the industry's transition towards newer ad formats in advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode