AdExchanger cover image

Measure Me This

AdExchanger

00:00

Intro

Exploring the shift towards innovative ad formats in connected TV and the challenges faced by media buyers in adapting them into their investment strategies, featuring insights from Mike Fisher and discussions on establishing standards in upfront negotiations.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app