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Can AI Be The Next Great Tool In Your Arsenal For Higher Sales?

Jun 27, 2025
Join renowned sales trainer Jeffrey Gitomer, acclaimed author of The Little Red Book of Selling, and digital marketing expert Thomas Ross as they explore the revolutionary potential of AI in sales. They discuss how AI can enhance sales conversations, boost productivity, and transform traditional selling methods into client-focused strategies. With insights on real-time feedback and customizable communication, they highlight using AI as a personal sales coach, empowering professionals to adapt and thrive in today's competitive landscape.
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INSIGHT

AI Is Here To Stay

  • AI is permanent and improving daily, so ignoring it causes you to fall behind.
  • Salespeople must adopt AI to stay competitive and increase sales now.
ANECDOTE

Jeffrey Loaded His Entire Library

  • Jeffrey loaded his 17 books, thousands of posts and videos into one AI so it remembers everything he ever said.
  • That depth lets users get dozens of robust alternate answers on a topic like cold calling.
ADVICE

Use Conversational AI During Sales Prep

  • Add conversational AI to your workflow so you can ask questions and get immediate, actionable sales answers.
  • Use it as a dialogue, not just Q&A, to drill deeper and refine tactics before calls.
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