AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Search with Candour - SEO podcast
SEO education with Nikki Pilkington
Jul 15, 2024
Nikki Pilkington discusses the importance of sharing SEO knowledge, avoiding jargon, educating clients and colleagues, and collaborating in the SEO industry. Emphasizing the need to simplify concepts, use plain English, and demystify SEO as not a dark art. Touching on AI, vanity metrics, and the Google API leak.
01:10:06
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Continuous education is vital in SEO to navigate the dynamic landscape.
- Collaboration among digital marketing professionals enhances expertise and outcomes.
Deep dives
Importance of SEO Education and Continuous Learning
Understanding SEO concepts and staying informed is crucial for individuals involved in SEO. The speaker highlights the importance of educating oneself continuously to keep up with the ever-evolving digital landscape. With misinformation, outdated advice, and conflicting strategies prevalent in the industry, it becomes essential to guide clients, potential learners, and aspiring SEO professionals. Emphasizing the need for accessible and up-to-date knowledge, the discussion underscores the significance of sharing expertise through various channels like blog posts, social media, courses, and collaborations to enhance the overall understanding and application of SEO principles.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode