Sponsor:
This week’s episode is sponsored by Majestic. Go to majestic.com/offers/swc to get exclusive free Lite access to Site Explorer for any one website that you control.
Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important.
There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers.
Follow Nikki
Time stamps
00:00:04 - Intro
00:01:05 - Majestic ad
00:06:12 - Interview with Nikki Pilkington
00:07:04 - Why is education important in SEO?
00:10:40 - Avoid using jargon, this won’t attract new clients
00:14:45 - Don’t be afraid to share tips and advice on social media
00:16:46 - Nikki’s experiences in the early days of SEO
00:18:35 - Don’t gatekeep information
00:20:15 - Testing and experimenting is a great way to learn
00:21:45 - Educate web designers to add Google Search Console from day one
00:25:45 - SEOs can learn a lot from developers and designers too
00:27:25 - PPC and SEO teams should work together
00:31:36 - Recurring clients
00:33:23 - Educating clients about SEO
00:35:55 - Explain why SEO things matter, rather than just telling
00:37:00 - Use plain English not jargon
00:41:00 - SEO isn’t a dark art!
00:43:53 - The Google API leak
00:51:27 - AI is useful but it’s not the be all and end all
00:52:35 - Vanity metics vs what actually matters
00:54:32 - The power of word of mouth
00:57:18 - Google’s tagline - Don’t be evil
00:58:45 - Who to learn SEO from and who to follow
01:01:05 - Even small details can lead to new discoveries
01:06:42 - Other SEOs to follow on Twitter
01:08:25 - Where to follow Nikki
01:09:22 - Outro
