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22min chapter
SEO education with Nikki Pilkington
Search with Candour - SEO podcast
Importance of Simplifying SEO Concepts and Avoiding Jargon
The chapter emphasizes the importance of simplifying explanations in the SEO industry to help clients understand concepts without unnecessary jargon. It delves into debunking the perception of SEO as a dark art and highlights the significance of transparency and education in the field. The discussion also touches on maintaining a positive reputation by focusing on helping others and avoiding negative influences.
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Listen to the best highlights from the podcasts you love and dive into the full episode