The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: The Biggest Sales Lessons Scaling Brex to $400M ARR, Why Startups are Doing Outbound Wrong and How to Fix It & Why Demand Gen is the Bottleneck for all Startups and How to Solve it with Sam Blond, Former CRO @ Brex
Apr 12, 2024
In this discussion with Sam Blond, the former CRO at Brex, listeners gain insights into scaling startups to massive ARR figures. Sam shares eye-opening lessons from Brex and Zenefits, revealing both best and worst sales investments. He emphasizes the importance of hiring the right sales team and offers practical advice on what to look for in candidates. Additionally, he explores innovative sales strategies and the critical role of demand generation in startup success. His unique approach combines traditional methods with modern tools to achieve growth.
01:14:25
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Quick takeaways
- Startups should prioritize hiring sales reps with experience in early stage environments for success.
- Building effective sales teams involves hiring individual contributors first, setting clear success metrics, and hiring experienced sales leaders.
Deep dives
The Importance of Early Sales Stage Experience
Hiring sales representatives with prior experience in early stage startups is crucial for success. Building a team with a track record in such environments ensures they can adapt to the unique challenges and demands of a startup setting. Candidates who have excelled in startup sales roles demonstrate a natural fit and aptitude for sales in this dynamic environment.
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