20Sales: The Biggest Sales Lessons Scaling Brex to $400M ARR, Why Startups are Doing Outbound Wrong and How to Fix It & Why Demand Gen is the Bottleneck for all Startups and How to Solve it with Sam Blond, Former CRO @ Brex
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Branding Breakthroughs and Sales Strategies
This chapter explores the pivotal role of impactful brand building in customer acquisition, illustrated by a successful billboard campaign that significantly raised Brex's market visibility. The speakers reflect on past missteps and the lessons learned from balancing ambitious ventures with core business focus. Additionally, they discuss the evolution of sales strategies in the current landscape, stressing the importance of proactive outreach and the psychological impact of discounting.
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