The Game w/ Alex Hormozi cover image

The Game w/ Alex Hormozi

$100M Leads Audiobook Part 8 – Customer Referrals | Ep 593

Aug 19, 2023
35:10
Snipd AI
Learn about the importance of customer referrals, different types of lead-getters, and strategies for generating high-quality leads. Discover the power of word-of-mouth advertising and the benefits of customer referrals for business growth. Gain insights on generating more customer referrals and the importance of building goodwill with customers.
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Podcast summary created with Snipd AI

Quick takeaways

  • Referrals have exponential growth potential and can be harnessed through various strategies, such as offering incentives and setting better expectations.
  • To generate referrals, businesses must focus on giving more value to their customers and implementing six strategies: selling to better customers, setting better expectations, increasing the likelihood of achievement, decreasing time delay, decreasing effort and sacrifice, and having a strong call to action.

Deep dives

The Power of Referrals

Referrals are key to getting other people to advertise on our behalf. By having others share our valuable content, we can reach more people and get engaged leads for less work. Referrals have exponential growth potential and can be harnessed through various strategies, such as offering incentives, setting better expectations, and decreasing effort and sacrifice for customers. By providing exceptional value and asking for referrals, businesses can tap into the power of word-of-mouth marketing, leading to increased goodwill and more referrals.

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