The Art of Selling Online Courses

228 Here's How You SELL Courses (Even If You're Not A Marketer)

6 snips
Feb 3, 2026
Kerstin Cable, a language learning coach and course creator behind Fluent Language and AI Language Club. She explains why selling courses feels harder post-COVID. They discuss ethical promotion, simple marketing: talk about what you know and make an offer. Also covers low‑touch memberships, iterating products instead of always creating new ones, and practical funnel and mindset shifts.
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ADVICE

Run Better Promotions, Not None

  • Run clear, high-quality promotions rather than avoiding promotion entirely.
  • Improve sales pages, checkouts, emails and opt-ins to sell better in a tougher market.
INSIGHT

Audience: Ambitious Independent Learners

  • Independent adult learners form Kerstin Cable's core audience and often stay long-term.
  • They buy because learning a language as an adult is challenging and meaningful to them.
ANECDOTE

From YouTube Series To Udemy Courses

  • Kerstin began by posting a YouTube series and then repackaged it into courses on Udemy in 2013.
  • Courses have been a steady strand of her business since then and they support her living.
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