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Here's something I hear all the time... course creators telling me they feel weird about selling. They got into this to teach, not to become marketers.
Kerstin Cable gets it. She's been at this since 2013, runs a language learning business, has recorded over 240 podcast episodes, and recently started AI Language Club.
When I asked her about marketing, she literally said "but John, we're not marketers." And honestly, that's what makes this conversation so good.
We dig into why selling courses has gotten harder post-COVID, whether social media is even worth the effort anymore, and how Kerstin promotes her stuff without feeling sleazy about it.
Her approach is dead simple. Talk about what you know, then make an offer. That's it. But the way she explains it actually made something click for me.
We also talk about the mindset stuff, why so many of us hold back from promoting our own work, and what changes when you reconnect with what you actually believe about your course.
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
Connect with Kerstin:
đ https://fluentlanguage.co.uk
đ https://AILanguageClub.com
đ€ Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
