Agency #93 - How I Made $3.5 Million On LinkedIn Without Going Viral | Matthew Lakajev
4 snips
Oct 10, 2025 
Matthew Lakajev, co-founder of Seven Figure Creators and LinkedIn strategist, shares his secrets to generating $3.5 million in sales without going viral. He discusses the power of cold outreach and high-agency thinking in sales. Matthew emphasizes the importance of building trust and personal connections over algorithm-driven content. He also explores how to effectively manage founder psychology and creativity. With practical insights on leveraging LinkedIn and the art of influence, he offers actionable tips for scaling success with authenticity.
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Low Competition, High Opportunity
- LinkedIn is low-quality but high-opportunity because most posts are poor and competition is thin.
- Treat LinkedIn like an outdated platform where clear value stands out and wins consistently.
Use Reps To Beat Rejection
- Build conviction by repeatedly prospecting until rejection loses emotional weight.
- Do many outreach reps so rejection becomes temporary and you act from scarce-time confidence.
Do Fewer, Deeper Reach-Outs
- Spend deep focused time on fewer personalised reach-outs rather than mass generic volume.
- Send five highly personalised messages instead of a hundred shallow ones to preserve your energy and results.
