
 Product Thinking
 Product Thinking Episode 191: The Evolution of Customer Experience: Insights from Blake Morgan
 9 snips 
 Oct 2, 2024  Blake Morgan, a seasoned expert in customer experience and best-selling author with a rich background at companies like Coca-Cola, discusses the evolution of customer experience. She highlights core principles from her book, offering strategies for integrating customer feedback and fostering a culture where everyone owns the customer experience. Blake emphasizes the need for leadership to adapt, especially with AI in customer service, and points out the transformative impact of brands like T-Mobile that embrace a customer-centric approach. 
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 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Intro 
 00:00 • 4min 
 Navigating Product Management and Customer Experience Enhancement 
 04:09 • 4min 
 Customer Experience: A Holistic Approach 
 08:08 • 17min 
 Transforming Customer Experience: The T-Mobile Revolution 
 25:09 • 3min 
 Adapting Leadership for AI-driven Customer Experience 
 27:52 • 13min 
 Fostering a Customer-Centric Culture in Product Management 
 41:21 • 2min 
