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Episode 191: The Evolution of Customer Experience: Insights from Blake Morgan

Product Thinking

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Transforming Customer Experience: The T-Mobile Revolution

This chapter explores common pitfalls organizations face in customer experience, illustrating the profound impact of poor treatment. It focuses on T-Mobile's shift to a customer-centric approach under John Legere, highlighting how their bold branding as the 'uncarrier' resonated with both customers and employees, leading to significant growth.

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