From Data to Discovery: Anthropologie’s Secret to Retail Success with CMO Elizabeth Preis

In a lively chat, Elizabeth Preis, Global CMO of Anthropologie Group and a marketing veteran across beauty, fashion, and lifestyle, reveals the brand's secret sauce for success. She emphasizes the importance of authenticity, particularly with Gen Z, and discusses how the creator economy influences retail. The shift towards casualization is highlighted, showcasing new opportunities for brands. Elizabeth also shares insights on leveraging first-party data, using AI creatively, and fostering strong relationships for career growth. Tune in for a wealth of marketing wisdom!