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4min chapter
From Data to Discovery: Anthropologie’s Secret to Retail Success with CMO Elizabeth Preis
The Speed of Culture Podcast
Harnessing Consumer Insights and First-Party Data in Retail
This chapter explores how a strong organizational culture enhances the understanding of consumer needs and trends. It highlights the value of first-party data in retail for crafting personalized experiences and promoting teamwork in communicating insights effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode