
From Data to Discovery: Anthropologie’s Secret to Retail Success with CMO Elizabeth Preis
The Speed of Culture Podcast
00:00
Harnessing AI for Creative Marketing
This chapter explores how AI can be a powerful enhancement tool in marketing and design, sparking creativity and innovative campaigns. It emphasizes the importance of emotional connection in retail and the need for brands to prioritize customer experience over price during competitive shopping seasons. The discussion also highlights the significance of networking and career growth for aspiring marketing leaders, advocating for genuine relationships built on mutual support.
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