The Creator Spotlight Podcast Ep. 72: Grow Your Audience Like a $23B Company ft. Jonathan Hunt
Aug 19, 2025
Jonathan Hunt, VP of HubSpot Media, brings two decades of media experience with iconic brands like Nat Geo and Vice. He discusses the three pillars of audience development focusing on insight, distribution, and partnerships. Hunt emphasizes the importance of sustainability in monetization and building a strong brand voice. He shares strategies for independent creators dealing with platform dependency and highlights recent media landscape shifts, including the evolving definition of a 'creator' and the implications for B2B creators navigating growth decisions.
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Three Pillars Of Audience Development
- Audience development rests on three pillars: insights, distribution, and creator partnerships.
- Jonathan Hunt says combining intent signals, expanded distribution, and creator programs guides content strategy.
Partner And Repackage To Grow
- Identify partnerships with like-minded publications to swap audience and publish guest contributions.
- Diversify channels by repackaging your IP across newsletter, LinkedIn, and YouTube to create a growth flywheel.
Multichannel Presence Creates Moats
- Reaching audiences across multiple channels creates moats and lets you push people back and forth.
- Jonathan Hunt emphasizes multi-channel presence improves resilience and audience reach.