Ep. 72: Grow Your Audience Like a $23B Company ft. Jonathan Hunt
The Creator Spotlight Podcast
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Strategies for Independent Audience Development
This chapter explores audience development strategies for independent creators managing small media outlets, emphasizing the significance of partnerships and multi-channel content diversification. It highlights HubSpot's innovative media approaches, focusing on engagement over impressions, and the importance of owning first-party data. Additionally, it addresses the challenges of platform dependency and the necessity of sustainable branding in the evolving media landscape.
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