Jonathan Hunt

Jonathan Hunt, VP of HubSpot Media, brings two decades of media experience with iconic brands like Nat Geo and Vice. He discusses the three pillars of audience development focusing on insight, distribution, and partnerships. Hunt emphasizes the importance of sustainability in monetization and building a strong brand voice. He shares strategies for independent creators dealing with platform dependency and highlights recent media landscape shifts, including the evolving definition of a 'creator' and the implications for B2B creators navigating growth decisions.