Enterprise Sales Development (CIENCE)
Mastering LinkedIn for B2B Sales: Insider Tips from Top Voice Jason Tan
Apr 3, 2024
Join Jason Tan, a LinkedIn top voice and founder of Engage AI and DDA Labs, as he reveals insider tips for mastering LinkedIn in the B2B landscape. He discusses the critical balance between automation and authentic engagement, emphasizing personalized outreach over generic tactics. Jason shares innovative strategies, such as the power of targeted commenting and transitioning public interactions into private conversations. He also critiques LinkedIn's current limitations and advocates for a more tailored approach to networking and selling on the platform.
43:31
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Building brand awareness on LinkedIn through consistent engagement, like posting and commenting, is essential for B2B sales success.
- Genuine interactions and personalized comments foster trust and relationships, making authentic engagement a priority over automated messaging.
Deep dives
Mastering LinkedIn for Business Growth
Dominating LinkedIn requires an understanding of how to leverage the platform effectively for business development. The founder of Engage AI, Jason Tan, emphasizes the importance of building brand awareness through consistent engagement on LinkedIn, particularly by posting and commenting on relevant content. His journey began out of necessity, as running a consulting business necessitated a robust online presence to attract clients beyond initial referrals. By immersing himself in the platform, he transformed from a hesitant user to a top voice, showcasing how perseverance can lead to significant online influence.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
