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Mastering LinkedIn for B2B Sales: Insider Tips from Top Voice Jason Tan

Enterprise Sales Development (CIENCE)

CHAPTER

Navigating Sales and Networking on LinkedIn

This chapter explores the nuanced dynamics of sales advice, emphasizing the importance of customer 'aha moments' and the role of AI in bridging communication gaps. It critiques LinkedIn's content curation and discusses its evolution into a complex business platform, highlighting the disconnect between user needs and algorithmic engagement. The speakers advocate for a more personalized approach to user interaction, calling for improvements in LinkedIn's offerings to better serve its professional audience.

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