Mastering LinkedIn for B2B Sales: Insider Tips from Top Voice Jason Tan
Enterprise Sales Development (CIENCE)
Mastering LinkedIn for B2B Success
This chapter delves into the journey of leveraging LinkedIn as a vital tool for B2B sales development, discussing the transition from technical work to effective brand promotion. It emphasizes the importance of personalized engagement over automation, advocating for trust-building through direct communication with potential clients. Additionally, strategies such as understanding buyer perspectives and utilizing 'commenting for attention' are introduced to enhance outreach and visibility on the platform.
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