Rerun - Unlocking Your Big Sexy Idea with Marketing Legend Mark Levy

Set in the Old West of 1870s Arkansas and the Indian Territory, 'True Grit' tells the story of Mattie Ross, a determined and independent 14-year-old girl who seeks to avenge her father's murder. With the help of Marshal Reuben J. 'Rooster' Cogburn and a Texas Ranger named LaBoeuf, Mattie embarks on a perilous journey to capture the killer, Tom Chaney. The novel explores themes of justice, vengeance, sacrifice, perseverance, and redemption, and is known for its vivid characters and its blend of humor, adventure, and historical context.

Written by Louisa May Alcott, 'Little Women' is a semi-autobiographical novel that details the lives of the March sisters in 1860s Massachusetts. The story is loosely based on Alcott's own childhood and that of her three sisters. It explores themes of domesticity, work, and true love, and is known for its portrayal of the sisters' distinct personalities and their struggles with societal expectations. The novel follows their experiences with poverty, illness, and personal growth, and it has been praised for its realistic and empathetic depiction of family life and the challenges faced by women during that era.

The book is divided into two parts. The first part recounts Frankl's harrowing experiences as a prisoner in Nazi concentration camps, including Auschwitz, between 1942 and 1945. He describes the inhumane conditions and the psychological and emotional struggles of the prisoners. The second part introduces Frankl's theory of logotherapy, which posits that the primary human drive is the search for meaning, rather than pleasure. Frankl argues that meaning can be found through three main avenues: work (doing something significant), love (caring for another), and suffering (finding meaning in one's own suffering). The book emphasizes the importance of finding purpose and meaning in life, even in the most adverse conditions, as a key factor in survival and personal growth.

In this book, Chip and Dan Heath explore the anatomy of ideas that stick and provide methods to make ideas more memorable. They introduce the SUCCESs formula, which stands for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. The book is filled with examples from urban legends, business stories, and personal anecdotes, demonstrating how these traits can be applied to make any idea stickier. It is particularly useful for anyone interested in influencing others, whether in business, education, or other fields.