Mark Levy

Join marketing legend Mark Levy, founder of Levy Innovation, as he reveals the secrets to uncovering your 'Big Sexy Idea'—the key to standing out in the crowded marketplace. He shares how personal branding and differentiation are essential for captivation. Mark draws parallels between narrative strategy and sales, emphasizing storytelling's impact. He also introduces the intriguing 'envy exercise' to help identify unique contributions. Packed with actionable insights, this conversation is a must-listen for anyone looking to elevate their message.

Learn from branding master Mark Levy as he reveals the power of irrationality in standing out, how major entrepreneurs operate outside the norm, the importance of being relevant and valuable to your audience, and why you need to get uncomfortable to differentiate yourself in the market.

Mark Levy, a differentiation strategist and founder of Levy Innovation, shares insights on how to make investment strategies stand out. He emphasizes the importance of being 'different' rather than just 'better,' suggesting techniques like flipping industry assumptions to discover unique approaches. Levy illustrates this with the Schlitz Beer story, showing how ordinary can be extraordinary. The conversation also delves into leveraging surprising narratives and passion to clarify every investment strategy's unique story.