Product Talk EP12- Consulting expert Mark Levy podcast at Products That Count: creating a Big Sexy Idea
Jun 30, 2016
Mark Levy, founder of Levy Innovation and a specialist in positioning and pitching, shares his invaluable insights on crafting compelling pitches. Drawing on his background in magic, he emphasizes the importance of clarity over confusion to captivate audiences. Levy introduces a practical elevator pitch template and advocates for a single, memorable 'Big Sexy Idea' that encapsulates your brand. He also discusses the need to tailor pitches to listeners and shares exercises to distinguish oneself from common stereotypes, ensuring your message resonates.
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Magic Background Shapes His Thinking
- Mark Levy has loved magic since childhood and built magic shows and books around illusions.
- He uses magic as a metaphor for making ordinary things feel astonishing in pitches.
Clarity Enables The Magic
- Clarity is fundamental: confusion kills impact even if the idea is impressive.
- When your message is clear and factual, the 'magic' of the pitch can happen naturally.
Start Pitches With 'You Know How When…'
- Use the 'You know how when...' template to start your elevator pitch and show the client's problem context.
- Then state who you help and how you solve that problem succinctly.
