Changing Minds with Owen Fitzpatrick

Originally aired: December 15, 2022 In this special rerun episode, I revisit one of my favorite conversations with none other than Mark Levy, renowned positioning expert and marketing legend. Mark has been instrumental in helping me clarify my own message, and in this insightful and energizing chat, we explore how to uncover what he calls your “Big Sexy Idea”—the powerful, unique concept that helps you stand out and make an impact. This episode is packed with storytelling, strategy, and golden takeaways for entrepreneurs, creatives, and thought leaders. If you’re looking to refine your message and captivate your audience, this one’s for you. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/  

In this episode of Changing Minds, I’m joined by the incredible Tamsen Webster, author of Find Your Red Thread, to dive deep into the psychology and structure of messages that truly stick. We really nerd out here, which was a lot of fun. We explore why some ideas catch fire and others fade, how story shapes belief, and what it really takes to make your message repeatable. Tamsen shares her Red Thread framework,  used by leaders, marketers, and changemakers to build powerful narratives that drive action. If you’ve ever struggled to explain your idea, connect with your audience, or get people to care, this conversation is for you. We unpack: The five elements of the Red Thread Why truth is more powerful than fact How to ask questions that hook attention The role of empathy and respect in persuasive communication Tune in to learn how to craft ideas that people not only understand but believe in, share, and act on. Subscribe 🔴   https://tamsenwebster.com   Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/  

In this episode of Changing Minds, I explore one of my favorite topics: persuasion—how to ethically and effectively influence others. I break down the difference between persuasion and manipulation, examine psychological roadblocks like confirmation bias and reactance, and unpack Aristotle’s classic ethos, logos, and pathos with a modern addition: demos—the audience. Whether you're leading a team, selling an idea, or having a meaningful conversation, persuasion is your superpower. I’ll share frameworks, insights, and strategies to help you win hearts and minds while staying grounded in integrity and empathy. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/  

In this episode of the Changing Minds Podcast, I dive into 10 of the most powerful books on influence and persuasion that have transformed the way I think about helping others change their minds. From Robert Cialdini’s classic principles to Jonah Berger’s insights on contagious ideas, I break down the key lessons, strategies, and how you can apply them ethically in your personal and professional life. Whether you’re a leader, marketer, parent, or coach, you’ll walk away with actionable tools to enhance your influence.    Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/   Number 1: Seven Principles of Influence by Cialdini  Number 2: The Power of Persuasion by Cialdini  Number 3: Rhetoric by Aristotle  Number 4: Nudge  by Richard Taylor and Cass Sunstein  Number 5: Drive by Daniel Pink  Number 6: How Minds Change by Dave McRaney  Number 7: Persuasion Engineering by Richard Bandler and John LaValle  Number 8: The Catalyst by Jonah Berger  Number 9: Words That Work by Frank Luntz 42:57  Number 10: Contagious by Jonah Berger  

What if the wisdom of a philosopher from over 2,000 years ago could change your life today? In this episode of Changing Minds, I explore how Aristotle's revolutionary ideas on persuasion, storytelling, and personal growth still hold the key to living a fulfilling life. From Nicomachean Ethics to Rhetoric and Poetics, we dive into his insights on influence, leadership, and finding purpose. I’ll uncover the timeless lessons that can transform the way you think, act, and communicate. Subscribe for more psychology, persuasion, and philosophy insights! Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/  

What if the way you see reality isn’t real at all? In this episode of Changing Minds, I explore the profound wisdom of Plato—one of history’s greatest philosophers. We’ll dive into his Allegory of the Cave, the Theory of Forms, and his vision of Philosopher Kings to uncover how his ideas still shape our thinking today. Whether you're looking to improve your leadership, deepen your understanding of truth, or escape the illusions of modern society, this episode is packed with insights you don’t want to miss! Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/  

In this episode of Changing Minds, I go into how Socrates changed the world—not by writing books but by asking better questions. His Socratic questioning has influenced philosophy, psychology, and even modern-day leadership. But how can his insights help you live a more meaningful, intelligent life today? In this episode, I explore:  - Socrates’ life and his lasting influence on philosophy.  - The Socratic questioning approach—how deep questions can reshape your thinking.  - Why he chose death over abandoning his principles.  - How his ideas apply to critical thinking, leadership, and decision-making today. By the end, you'll see why Socrates’ approach to questioning can help you challenge assumptions, improve your thinking, and make better decisions. Hit play, and let’s journey into the world of Socrates! 🎧✨ 👉 Don’t forget to like, share, and subscribe for more psychology, philosophy, and personal growth insights. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/

In this episode of Changing Minds, I explore the transformative power of Stoicism, a 2,000-year-old philosophy that remains as relevant today as ever. From its historical roots with Zeno of Citium to modern interpretations by Ryan Holiday, Stoicism offers timeless wisdom to handle challenges, improve resilience, and cultivate inner peace. Discover how you can apply its practical tools—like focusing on what you can control and embracing adversity—to lead a more virtuous and fulfilling life.  Tune in and let Stoicism inspire positive change! Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/  

In this episode of Changing Minds, I sit down with my longtime friend Kev Fitzsimons, a digital marketing expert and musician, to challenge the "always be optimizing" mindset.  We talk about:  - The illusion of control & why trying too hard makes life harder. - The toxic positivity trap & why it's okay to feel bad sometimes. - The problem with social media & the age of outrage. - Are we really that special? (Spoiler: Probably not.) - How acceptance & perspective can lead to a more fulfilling life. This is a refreshing take on letting go of the pressure to be exceptional and embracing a realistic, freeing outlook on life.  Tune in, and let’s rethink what truly matters. Visit my website: https://owenfitzpatrick.com/ Join my Newsletter: https://owenfitzpatrick.com/newsletter/  

Neil Gordon, a master of persuasion and creator of the "Silver Bullet Method," discusses the nuances of effective communication. He reveals how the art of surprise and storytelling can elevate your messages and shares insights on crafting compelling TED Talks. Neil emphasizes the importance of understanding others' challenges and leveraging emotional engagement. Additionally, he teases his upcoming book, which delves into these powerful concepts through an engaging fable. Get ready to transform your persuasion skills!