Marketing Speak 513. AI-Powered Marketing Strategy with Lauren Pawell
Aug 6, 2025
Lauren Pawell, a fractional CMO with a diverse background ranging from ballet to medical sales, shares her insights on AI-driven marketing. She discusses the urgent need for marketers to embrace AI, warning that those who don’t risk losing clients. Traditional social media is dead, replaced by 'interest media' driven by user engagement. Lauren shares tips on transforming interviews into viral content and explains why AI outputs should be just the starting point. She emphasizes that small teams can now outperform those with hefty budgets by leveraging innovation.
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From Medical Devices To Fractional CMO
- Lauren recounts moving from medical device sales to starting a marketing agency after disliking the job environment.
- She evolved into a fractional CMO because clients wanted strategic leadership rather than isolated projects.
Practice Prompting With Personal Tasks
- Practice prompting and iteration by using AI for personal tasks like date nights and meal planning.
- Provide rich context and constraints so AI returns useful, actionable outputs quickly.
Use Marketing-Focused AI Platforms
- Poppy serves as an integrated, marketing-focused platform that connects multiple inputs and LLMs for production work.
- Using specialized tools lets you pick the best model per task and streamline content creation workflows.