Marketing Speak cover image

513. AI-Powered Marketing Strategy with Lauren Pawell

Marketing Speak

00:00

Transforming Social Media into Interest Media

This chapter explores the transformation of social media into 'interest media' through platforms like TikTok, focusing on how user-centered algorithms are reshaping content delivery. It also examines the strategic use of customer data in conjunction with trending content to enhance user engagement and reach new audiences.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app