
513. AI-Powered Marketing Strategy with Lauren Pawell
Marketing Speak
00:00
Transforming Online Courses with AI
This chapter explores the evolution of online courses in the age of AI-powered marketing, addressing challenges like competition and the necessity for interactive elements. It discusses the transformation of content formats, offering strategies for converting written materials into engaging video formats while emphasizing audience preferences. The conversation also highlights the impact of AI on content creation and marketing, examining tools for testing and refining video productions to enhance viewer engagement.
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