Lauren Pawell

Lauren Pawell, a fractional CMO with a diverse background ranging from ballet to medical sales, shares her insights on AI-driven marketing. She discusses the urgent need for marketers to embrace AI, warning that those who don’t risk losing clients. Traditional social media is dead, replaced by 'interest media' driven by user engagement. Lauren shares tips on transforming interviews into viral content and explains why AI outputs should be just the starting point. She emphasizes that small teams can now outperform those with hefty budgets by leveraging innovation.