Tomorrow's Minds with Ben Handler How Matt Lakajev makes $3.5M a year on LinkedIn - Without Paid Ads
Apr 3, 2025
Matt Lakajev, the King of LinkedIn lead generation, shares his journey from hospitality to booking 2,300 meetings in one year, generating $3.5M without paid ads. He discusses key strategies for leveraging LinkedIn, emphasizing the importance of personalized outreach and consistent content creation. Lakajev highlights the need for a strong call to action in posts and addresses common mindset barriers that hinder small business owners. He also explores the evolving landscape of LinkedIn, including the shift towards video content and its monetization potential.
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LinkedIn's Untapped Network Potential
- LinkedIn is a unique platform where your ideal clients are always accessible for networking.
- Most small businesses fail because they are excellent at their work but poor at selling and lead generation.
Sales Journey Began at Zoom
- Matthew's sales journey began at Zoom with no prior sales experience and intense self-learning.
- He spent months refining lead generation methods before launching a successful program helping small businesses.
Personalize LinkedIn Outreach
- Use LinkedIn's Sales Navigator to build targeted lead lists leveraging your existing network.
- Craft personalized, casual outreach messages that spark genuine conversations without hard selling.
