Business Movers Coca-Cola’s Greatest Mistake | Out With The Old | 1
Feb 11, 2021
Roberto Goizueta, a brilliant Cuban immigrant, was responsible for Coca-Cola's biggest blunder - replacing Coke with New Coke. The podcast explores the anger and frustration of customers, the rise of Coca-Cola, the decline leading to a leadership change, and the need for change and improvement. It also discusses Roberto's strategic approach, including surprising attacks and contemplating changing Coca-Cola's recipe.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Public's Reaction to the Release of New Coke
03:26 • 2min
The Rise of Coca-Cola
05:33 • 15min
The Decline and Leadership Change at Coca-Cola
20:19 • 3min
The Need for Change and Improvement
23:25 • 20min
Radical Changes and Surprise Attacks: Coca-Cola's Strategy
43:00 • 3min