AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Business Movers
Coca-Cola’s Greatest Mistake | Out With The Old | 1
Feb 11, 2021
Roberto Goizueta, a brilliant Cuban immigrant, was responsible for Coca-Cola's biggest blunder - replacing Coke with New Coke. The podcast explores the anger and frustration of customers, the rise of Coca-Cola, the decline leading to a leadership change, and the need for change and improvement. It also discusses Roberto's strategic approach, including surprising attacks and contemplating changing Coca-Cola's recipe.
41:20
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The replacement of Coca-Cola's iconic soft drink with New Coke in 1985 led to overwhelming negative response from customers, who expressed their loyalty to the original Coca-Cola and shared personal memories associated with it.
- Roberto Goizuela, the CEO of Coca-Cola, made a strategic decision to change the Coca-Cola recipe in an attempt to revitalize the company, but it ultimately became one of the company's biggest mistakes.
Deep dives
Controversial Announcement: New Coke Replacement
In Atlanta in 1985, Coca-Cola executives announced the replacement of their iconic soft drink with a new version called New Coke. They believed that customers would prefer the sweeter, bolder flavor of New Coke, but the response was overwhelmingly negative.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode