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20min chapter
Coca-Cola’s Greatest Mistake | Out With The Old | 1
Business Movers
The Need for Change and Improvement
Two Coca-Cola executives, Roberto Goizuela and Don Keo, discuss the lack of direction and need for improvement within their company. They propose implementing stricter performance metrics and conducting a rigorous evaluation to reorganize and come up with more ambitious plans. They realize they have inherited a troubled situation but are determined to turn around Coca-Cola.
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