Roberto Goizueta
a brilliant Cuban immigrant who started from the bottom and rose to the highest rung of Coca-Cola's corporate ladder.
Best podcasts with Roberto Goizueta
Ranked by the Snipd community
Feb 11, 2021 • 41min
Coca-Cola’s Greatest Mistake | Out With The Old | 1
Roberto Goizueta, a brilliant Cuban immigrant, was responsible for Coca-Cola's biggest blunder - replacing Coke with New Coke. The podcast explores the anger and frustration of customers, the rise of Coca-Cola, the decline leading to a leadership change, and the need for change and improvement. It also discusses Roberto's strategic approach, including surprising attacks and contemplating changing Coca-Cola's recipe.
