OnBD with ALF
Why the Best Ideas Don’t Always Make Sense
Feb 12, 2020
Gary Davey, Chief Executive of Sky Studios, and Tristan Thomas, Vice President of Marketing for Monzo Bank, dive into the intriguing intersection of consumer desire and logic. They discuss the surprising success of unconventional marketing strategies and how data often misinterprets true consumer needs. Insights include the importance of customer feedback for innovation, the delicate balance between customization and community engagement, and the challenges of transitioning consumers from free to paid services while maintaining trust.
43:19
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Quick takeaways
- Engaging consumers by appealing to desire rather than logic can significantly enhance marketing strategies and creativity.
- Television production requires taking creative risks, as unconventional ideas often lead to significant industry breakthroughs and audience engagement.
Deep dives
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