OnBD with ALF Why the Best Ideas Don’t Always Make Sense
21 snips
Feb 12, 2020 
Gary Davey, Chief Executive of Sky Studios, and Tristan Thomas, Vice President of Marketing for Monzo Bank, dive into the intriguing intersection of consumer desire and logic. They discuss the surprising success of unconventional marketing strategies and how data often misinterprets true consumer needs. Insights include the importance of customer feedback for innovation, the delicate balance between customization and community engagement, and the challenges of transitioning consumers from free to paid services while maintaining trust.
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Chernobyl's Unexpected Success
- Initially, the Chernobyl series idea wasn't popular due to its perceived bleakness.
- However, the compelling script, based on seven years of research, convinced Gary Davey to make it.
Monzo's Accidental Color Hit
- Monzo's hot coral card was initially meant as a test card to avoid being taken seriously.
- It unexpectedly became a hit, and customers now strongly identify with the color.
Consumers and Unexpected Solutions
- Consumers often don't know what they want until they see it, like the faster horse analogy.
- Focus on understanding customer problems, not expecting them to provide solutions.