OnBD with ALF cover image

Why the Best Ideas Don’t Always Make Sense

OnBD with ALF

00:00

Intro

This chapter examines the influence of behavioral science on consumer decisions and the strategic thinking behind media success. Using 'Chernobyl' as a case study, it reveals how skepticism can lead to innovative storytelling and branding breakthroughs.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app