Tristan Thomas

Gary Davey, Chief Executive of Sky Studios, and Tristan Thomas, Vice President of Marketing for Monzo Bank, dive into the intriguing intersection of consumer desire and logic. They discuss the surprising success of unconventional marketing strategies and how data often misinterprets true consumer needs. Insights include the importance of customer feedback for innovation, the delicate balance between customization and community engagement, and the challenges of transitioning consumers from free to paid services while maintaining trust.

Tristan Thomas, VP of Marketing at Monzo Bank and a Forbes 30 under 30 honoree, discusses the power of organic growth that fueled Monzo's rise to over 4 million customers. He shares insights on the critical synergy between marketing and product development, the psychology behind referral marketing, and the evolution from organic to scalable growth strategies. Tristan also highlights the significance of community engagement, early feedback from users, and how creativity plays a role in today's data-driven marketing landscape.