The Critical Role of Documentation, Dry Runs, and Structure with Kyle Norton, CRO at Owner.com

Kyle Norton, CRO at Owner.com and a top sales prospecting voice on LinkedIn, shares insights from over a decade in sales leadership. He emphasizes the importance of thorough documentation and conducting dry runs to enhance team collaboration. The discussion sheds light on the critical role of structure in sales, allowing teams to focus on creative customer engagement. Kyle also talks about establishing performance standards and fostering a positive company culture to drive efficiency and growth in fast-paced environments.