Revenue Execution: Defining the Standard for Revenue Excellence cover image

The Critical Role of Documentation, Dry Runs, and Structure with Kyle Norton, CRO at Owner.com

Revenue Execution: Defining the Standard for Revenue Excellence

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Navigating the CRO Role

This chapter explores the complexities of transitioning to a Chief Revenue Officer position, focusing on balancing immediate targets with long-term strategies in a fast-paced business setting. It highlights the critical need for thorough documentation and effective team management, while also discussing practical tools for improving sales practices and operational efficiency.

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